With hands-on experience in CPG and retail, I bring a 360° view of what it takes for brands to not just survive—but thrive. I’m Rachel Krupa, founder of The Goods Mart—a highly curated, better-for-you convenience store spotlighting founder-led snack brands since 2018. As a small business operator, I’ve lived the grind—balancing innovation with scrappiness, and turning shelves into powerful storytelling tools.

As a professional Snack Curator, I know what makes a brand pop—from packaging and pricing to purpose and positioning. My passion is helping food & wellness brands break through the noise, with a focus on elevating female and diverse founders through thoughtful curation and connection.

I also lead Krupa Consulting, a boutique PR and brand strategy agency that’s helped launch and scale some of the most influential names in the industry—including Our Place, Thrive Market, Cumulus, Goop’s wellness vertical, Tastemade, Brownie Brittle, Barnana, WTHN, and Clean Market. I’ve also played a role in the growth of cult-loved brands like Milk Bar, MatchaBar, La Colombe, and The Class by Taryn Toomey.

Currently, I serve as an advisor for Food Tank, VHS, Food for Climate League—where I continue to champion the future of food, wellness and retail.