Let’s Build Together

I help founders and I build brands.

Diving into the details—solving problems, refining ideas, and building something meaningful—is where I thrive. It’s what I’ve always done: show up, listen, and help turn a vision into momentum.

With that— how can I help?

With deep roots in CPG (food & wellness) and retail, I bring a 360° view of what it takes for emerging brands to not just survive—but thrive. I’m Rachel Krupa, founder of The Goods Mart and Krupa Consulting.

I have 20 years of experience and have helped launch and scale brands such as Thrive Market, Our Place, Tastemade, Khloud, maman, Seedlip, The Class, and Goop’s wellness vertical—blending strategy, storytelling, and scrappy know-how to turn big visions into household names. As a founder myself, I get in the weeds, ask the hard questions, and help brands grow with purpose.

I built The Goods Mart in 2018 to help lead the curation movement—discovering and supporting emerging, founder-led brands and better-for-you snacks, while creating a community around discovery.

Featured in: New York Times, Forbes, Fast Company, Modern Retail, Vogue, Wall Street Journal & TODAY Show as highlights!

Services

Brand & Business Innovation Advisory

Big-picture thinking. Real-world connections. Future-forward brand building.

This is where your next big idea begins. I work with CPG and wellness brands—new or established—on early-stage ideation, whitespace exploration, strategic partnerships, and creative thinking that drives relevance and growth. Part brand therapist, part industry connector, part trend translator—this is where we stretch what’s possible.


• Innovation brainstorms and brand positioning audits
• Product or category white space exploration
• Partnership strategy + warm intros to collaborators, retailers, and media
• Brand vision and long-term planning support

*This isn’t typical PR work—but for that, we’ve got you covered at Krupa Consulting :)

New Marketplace Opening

From concept to doors open—let’s build something unforgettable.

I help bring retail visions to life with smart strategy, thoughtful curation, and a clear plan. Whether you’re launching a neighborhood market, retail concept, or shop within a shop, we’ll position it for long-term success with the right mix of product, storytelling, and experience.


• Strategy and concept development
• Category planning and product curation
• Vendor sourcing and onboarding
• Store experience and layout guidance
• Pricing, operations, and launch planning

Founder Strategy & Support

You’ve built something special. Let’s make it stronger.

I know the pressure, the passion, and the pivot points that matter—because I’ve been there. This is for founders who want a strategic partner to sharpen vision, structure teams, work through tough decisions, and build momentum. I’m a trusted sounding board and strategic operator, helping you find clarity and unlock growth.


• Early-stage brands seeking guidance without a full-time hire
• Founders navigating growth or change
• Investors or advisors who want a founder’s POV embedded in their portfolio companies

Let’s Work Together

Interested in working together? Fill out some info and I will be in touch shortly. Can’t wait to hear from you!

EMAIL: rachel@thegoodsmart.com

@rachkrupa